Online Outreach & Marketing
In the Web 2.0 environment, libraries need to learn to reach beyond traditional ideas of outreach and take advantage of new tools for connecting with their users online. During this full day workshop we'll discuss a variety of ideas for libraries to get information out into spaces beyond their library web sites and to connect with their users on their own online turf. We'll look at community events calendars, monitoring local blogs and other forums, social review sites and much more.
**This is a hands-on session, so come prepared with information about your library, services and events to get started with your own online outreach plan. **
Your instructor is Polly-Alida Farrington, President of PA Farrington Associates, a consulting firm specializing in internet training and website development. Before forming her own training and consulting firm in 1997, Polly was a librarian at Rensselaer Polytechnic Institute for 17 years, working in Reference, Government Documents, ILL and Automation. She is a graduate of State University of New York at Albany. You can visit Polly's website at: www.pafa.net/
Friday, May 12, 2010
9:00 a.m. - 4:00 p.m.
Wilson Branch, New Haven Free Public Library
Fee: $30.00 Limit: 10
OR
Wednesday, June 16, 2010
9:00 a.m. - 4:00 p.m.
Middletown Library Service Center
Fee: $30.00 Limit: 12
REGISTRATION: Access the Continuing Education Calendar of Events at: tinyurl.com/CSLCalendar .The events that require sign up are designated by the underlined event titles. To register for a workshop, click on the underlined event title. Enter the following information: FIRST NAME, LAST NAME, PHONE NUMBER, EMAIL ADDRESS, NAME OF YOUR LIBRARY, SPECIAL ACCOMODATIONS REQUIRED, NOTES (for additional instructions). Click on COMPLETE REGISTRATION when done. First time users will be prompted to enter an address. Please enter YOUR LIBRARY ADDRESS. Once completed, you will receive an event confirmation form. You will be mailed an invoice for the workshop. Please include a copy of the invoice with your payment. Checks must be made payable to the Connecticut State Library and sent to: Fiscal Services, Connecticut State Library, 231 Capitol Avenue, Hartford, CT 06106. IMPORTANT NOTE: Cancellations require 72 hour notice (3 business days, excluding weekends & holidays) or you will be invoiced. (Attendee will automatically be placed on a waiting list if they miss 3 events in 6 months that require 72 hour cancellation notice.) It is therefore important that you sign-in on the workshop attendance sheet. For more information contact: Kris at kabery@cslib.org
